Kiara Advani shares her take on makeup as a tool for self-expression with this beauty brand

When I was in college, almost everyone’s bag in the girls’ common room had one makeup product. And that was invariably from Maybelline New York. We placed our trust blindly in at least one product from the brand—be it the jet black kajal or the creamy lipstick. One quick swipe and you’d be your best self—ready to take on the day ahead. This is where Maybelline New York enters the picture—affordable, easily accessible, and your armour against demanding days. From college backpacks to corporate handbags, Maybelline New York has been consistently present in vanity bags over the years. The sturdy compact powders or the recently launched (and well-loved) glosses and tints continue to help us express ourselves—whether with a business pitch or on a romantic date night. It’s an ethos rooted in versatility and self-expression—one that finds a natural muse in Bollywood actress Kiara Advani, the newly announced brand ambassador of Maybelline New York India.

Through films like Kabir Singh (2019) and Shershaah (2021), Advani has brought various reel and real characters to life—from Preeti to Dimple. Known for her effortless beauty and keen sense of self, the actress is the right fit for Maybelline New York, a brand that has long championed self-confidence and expression. “Makeup, for me, is a form of self-expression; it shifts with my mood, my mindset, and how I choose to show up. Becoming the face of Maybelline New York in India feels especially meaningful, as the brand stands to support people all over the world in their quest for self-exploration through the power of makeup,” Advani said.

Along with this association comes a new launch from the beauty brand—the Maybelline New York Serum Lipsticks. An ode to the power that self-expression brings, this range has been designed to enhance the natural colour of your lips. Available in 13 shades, from matte to soft satin finishes, these lipsticks are infused with hyaluronic acid and a nourishing oil blend, promising hydration and long, comfortable wear. Advani’s favourite isWildcard—one of the hero shades of the range—a bold matte one that she wears throughout the campaign.

With their new brand ambassador and innovative products, the century-old brand is stepping into a new chapter—one where true beauty is rooted in expressing yourself, and makeup becomes the extension of this identity, instead of a transformation.

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